For years, hair care brand Batiste has made great hair easy to achieve in minutes, so consumers are free to spend their energy on themselves and what they love to do.    Today, the dry shampoo brand is launching a cause marketing platform that will support Gen Z in taking the time to focus on themselves to foster, support and improve their mental health and well-being. The ongoing commitment will take shape through multi-faceted cause marketing initiatives – from partnering with various ...